Customer Relationship Management

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships.

CRM aims to assist businesses in acquiring more and more customers, as well as growing the customer base and retaining them for an extended period of time. CRM establishes a channel of communication between customers and businesses. It helps businesses gain a clear understanding of what their customers want.

Business Case

Develop Business Cases
Assess value and ROI
Advocate importance and needs

Our talents have an extensive experience modelling, delivering and governing enterprise applications for various industries.

Customer Relationship Management

The aim of a CRM is to allow businesses to better manage their customer relationships and ultimately drive more success. CRM software allows you to track and manage inbound leads automatically and provide a platform for sales and marketing to better understand their impact.

To have a successful CRM strategy means that you need to define how your work processes will change, what steps you’re going to take at each implementation stage, what you want to achieve and how you’re going to measure your goals, and how CRM is going to complement your business development plan.

According to the customer lifecycle, the first step in the CRM process is maximising reach with leads. In practice, reach is using your CRM to generate brand awareness via targeted marketing campaigns.

FAQ’s

This is where our Agile CRM delivery methodology comes into play. We help you govern your CRM implementation by ensuring incremental value recognition and proactive risk mitigation embedded approach.

Our approach to CRM implementations starts with Customer Experience and Customer Journey. We start from there by developing the right journey for your customers to get engaged, and feel satisfied with your services and leave with the smile on their faces. We believe this is how a CRM solution should be articulated.

Alinta partners with you. We do not fight scope creep instead we embrace scope changes. We understand your requirements will evolve throughout the journey. And we are ready to ride that journey with you.